In the few years leading up to the touchless world brought about by COVID, QR codes saw a gradual increase in adoption and usage. Coupled with the ability to create custom QR codes by customizing the code color and design, QRs have become a favorite among brands looking to engage customers in new ways.
They now offer businesses a medium to take their audience from offline to online, allowing them to anchor endless digital content to physical touchpoints. Hence the apt full form of QR is "Quick Response".Īnd today, almost 25 years after their introduction in the automotive supply industry, QR codes have found their way into different industries and business functions. The ability to be easily read by a scanner was also key for Masahiro Hara at Denso Wave, the man behind QR technology. They were developed to contain more information and data formats than their less-developed predecessor, the bar code.
QR codes, in their original and most basic form, are square configurations of composite black and white squares with data encoded inside. Let’s first get to the nitty-gritty of QR code security. To ease any concerns about deploying or scanning QR codes for your business, here's the long story short: As a technology, QR codes are inherently safe and secure.īut the devil’s in the finer details. So are QR codes safe? And can they be dangerous?
SAFE QR CODE READER INSTALL
This is mainly due to attackers who use the technology as a ploy to install malware or gain unauthorized access to personal and financial data. They’re now leveraged in many ways, from marketing and real estate to digital business cards and smart packaging.Īlong with this surge in business and user QR adoption, there is growing concern about the privacy and security of using QR codes. QR codes are no longer used just for what they were originally created for: tracking inventory in factories. Today's smartphone-centric world is becoming more familiar with QR codes.
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